You Get the Best With Wholesale Fashion Jewelry

When you talk about fashion, it is very obvious that what you are talking about includes jewelry. Fashion in the real essence of it means almost everything you put on your body when you are on the move. Some of the other aspects of the fashion life have been seen as being very normal and traditional. They include things like your clothes, shoes and wrist watches. On the other hand things like the full-time jewelry aspect of fashion have been seen as the extraordinary side of it. This has made it that people will now consider you as having fashioned up if you have your jewelry’s on.

There are a lot of wholesale fashion jewelry dealers in many locations around and they deal in lots of jewelry. You will get everything in the region of jewelry from them. You will agree with me that when it comes to the use of jewelry both for men and women, it is one of the things that you make use of in very large quantity and since these wholesale fashion jewelry sellers are there for you, you can now get sets of jewelry very cheap. There are firms that have been in the business of fashion jewelry wholesale for a very long time. It is not surprising to experience shops and organizations that have been in this for up to 25 to 30 years. What this does for them is that they have good connections and buying power and the direct implication and effect of this is that they will be able to access all the good quality fashion jewelry in very low prices and give them to you on a very low-cost. This is what wholesale fashion jewelry is all about.

Due to the fact that people who are in need of these fashion jewelry buy in large quantities, a lot of selling conditions has also been put together to give them these things in very good prices to appreciate their patronage in all fronts. Wholesale fashion jewelry dealers deal on designer look jewelry which will involve all the jewelry that comes from most of the designing firms that are in the business of churning out very good jewelry pieces for the world at large. They also deal on crystal jewelry. They also go into Christian jewelry. This means that the set of jewelry that has Christian connotations like the cross, crucifix and even the rosary are also well designed and stocked for your use. They also engage in theme bracelets and many other things you will need.

Most of the products you will get from many of the firms that are into the sale of wholesale fashion jewelry of all sorts will definitely include but not limited to wrist-watches of all makes, brands and even materials, cuff links, necklaces, rings, pendants, brooches and many others. They are always available on the stable of these firms and in most cases they also have very good shipping options to let these things get to their buyers when you order for delivery online. The next thing is that you cannot isolate fashion from jewels and that is why these jewels are made to be very fashionable and trendy. They will give you silver type of jewels, they will also give you these in gold or even diamond if you like. You will get most of the beads that are very beautiful and fashionable, designed with more natural and good-looking materials. But one thing that is very obvious with these wholesale fashion jewelry dealers is that they will definitely give you the best set of jewels with good quality.

The Outlook For Wholesale Fashion Jewelry This Fall

Main Street and Wall Street seem to be marching to different drummers as Wall Street declares the recession may be over and Main Street experiences slowing sales. What can we expect as we approach fall?

One thing is certain-floor space and emphasis have switched to fashion accessories with less attention on apparel. The logic behind this move rests on the fact that accessories often have lower price points and have a smaller impact on the family budget as they provide “feel good” purchases to consumers hungry for a little something new to pick up their spirit. Besides accessories can give last year’s apparel a fresh look for this season.

Fashion jewelry is almost always the accessories that lead the field. Our statistics show that wholesale fashion jewelry shipping to retailers continues to exceed all other categories. The “lipstick effect” discovered by Estee Lauder in the recession of 1990 certainly plays into the continued popularity of costume jewelry. This discovery noticed that lipstick sales rose as high ticket items slowed during the 1990 recession in upscale department stores. The conclusion was that women don’t quit buying they just move to lower priced goods to provide a little something new to lift the spirits.

While the “lipstick effect” is certainly helping fashion jewelry sales, trends are doing even more. Costume jewelry is impacting fashion looks everywhere you turn. Dramatic designs in fashion jewelry are turning up in every form of media-fashion magazines, television, the internet, advertising, celebrity wear, not to mention the heavy emphasis on fashion jewelry seen in malls, boutiques, and department stores.

Fashion jewelry sales have ignored the economic trends. Every year Accessories Magazine puts out a report on accessories sales by category. Information comes from many of the major department stores and big box stores. According to the latest report that shows results for 2008 and forecasts for 2009, fashion jewelry hasn’t missed a beat. Each year shows improved sales figures for jewelry while overall store sales may be contracting.

The direction of costume jewelry is certainly a move to classic. This trend has been ongoing for the last few years and according to Henrik Vejlgaard in Anatomy of a Trend, history shows trends like this rise and fall slowly, often over a decade.

What exactly does classic mean when applied to fashion jewelry? Well, according to Webster, classic is a standard of excellence. This excellence is rendered in the components and design of costume jewelry. It also often implies harkening back to a previous outstanding era of costume jewelry, such as the Victorian age or Golden Age of Costume Jewelry (many define 1930s to 1960s as this era). One test of classic is jewelry that appeals to a woman, her mother, and her daughter. This universal appeal that transcends age groups is a quality of classic jewelry.

Costume jewelry design in any season are as diverse as the personalities contributing to the art. But within these styles a few mainstreams develop that become the trends. The fall season will see some existing styles return with slight or major modifications plus some new expressions emerging.

Important branches of fall jewelry trends include long swinging necklaces that rely heavily on chain links and an even stronger return of fashion jewelry with gemstone component. These semi precious stones will provide new surprises as designers incorporate more unusual gemstones into jewelry. Meaningful jewelry with messages return, especially inspirational messages, Scripture quotes, and uplifting words like dream, hope, smile, friends, and family. The overall look of costume jewelry will have impact with dramatic size. Plated metals will range from one-of-a-kind looks that give a hand-made impression to clean classic designs inspired by major jewelry houses of a bygone era.

Nearly everything in fall jewelry delivers impact. Bracelets mix and match in multiples on both wrists. Wide cuffs and bangles are big. Dramatic earrings see a return of chandeliers and glitzy earrings in crystals and rhinestones make a substantial statement. Yes, costume jewelry will have a big impact on fall fashion sales, but its presence will be unannounced.

Slowdowns in business make the nightly news, but increases in costume jewelry sales or any other retail sector happens beneath the radar with no one noticing. Even the consumers continue to believe things are tough as jobs return and retail spending increases. Can we count on fashion jewelry ringing the cash registers this fall? Most certainly! But it won’t be announced in the headlines.

Wholesale Fashion Jewelry – 5 Shortcuts to Retail Success

Something in the human spirit is always itching for independence and this itch translates to a constant flow of new entrepreneurs that so often gravitate towards fashion jewelry. What is so irresistible about this accessory? Beyond the high profit margins that wholesale fashion jewelry can open for retailers lies an intrinsic beauty that creates truly wearable art. Yes, wholesale fashion jewelry offers plenty of profit potential that enables retailers to turn small investments into the longest mark-up in the fashion industry, but the magic of fashion jewelry’s beauty stops consumers in their tracks and this magnetic attraction, more than anything else, brings the entrepreneur into retail sales specializing in jewelry.

Many of these new fashion jewelry businesses begin on the simplest level with retailers buying wholesale fashion jewelry and presenting it to friends and co-workers. Easy sales and new found profits ignite a fire to grow the business, but what step comes next? As a twenty-five year veteran of the wholesale fashion jewelry industry, I have seen business after business start in this way and often grow to become the major supplier of fashion accessories in a community. The learning curve never ends as fashion jewelry evolves as well as retail tactics, but some things never change and these key techniques will have positive impact on your fashion jewelry business.

But first, how are you going to sell your treasure of wholesale fashion jewelry? Outgoing personalities love the active sale. Visit businesses, do parties, set up in flea markets or craft shows, and bubble over with enthusiasm as you introduce stunning fashion jewelry to consumers. All they need is a crowd and permission to set up. Bingos, festivals, school picnics, car shows, sporting events-the list is endless. Overhead is low and actually stops when not engaged in sales activities. But so does sales, so many prefer brick and mortar businesses with a higher overhead, but continuing business even when you’re not there.

The quieter, methodical personality may not be up to this bubbling enthusiasm and choose a passive sales mode. Successful businesses often build without the entrepreneur ever engaged in active sales to the consumer. They connect with beauty shops and other locations to provide fashion jewelry on consignment with the owner profiting as well as the entrepreneur. Methodical personalities think out the details like how to handle shrinkage of missing items with no sales recorded. Increasing price and lowering consignment fees compensates for losses when fashion jewelry has open exposure that can result in more shrinkage. The flip side is reduced sales in secure environments like showcases or behind the counter, which reduce shrinkage, but unfortunately, also sales.

Okay, both personalities have a selling method they are comfortable with and both can expand their business with online marketing by working on websites while their sales support them as the websites grow, climbing higher in the results of major search engines. But what about the 5 shortcuts to retail success? They boil down to pricing, selection, presentation, knowledge, and benefits.

-First comes pricing the wholesale fashion jewelry. New entrepreneurs often feel shock waves as they see the wholesale cost compared to retail prices they paid as consumers. The first temptation is undercut all the competition. Stop there!-because fashion jewelry is cyclical and low prices generate low profits that don’t carry retailers through the tough times. Do you want to spend all your earnings on restocking wholesale fashion jewelry and covering overhead? Of course not, you want to grow your business and make a profit and pricing is important.

Retail uses a term called keystone-a nice word for doubling the wholesale price. Make keystone the minimum for mark-up in fashion jewelry and look for the items that give you room for far longer mark-ups. The upside has no rules. Let your intuition guide you because prices can always come down, but it is difficult to go up.

-Next comes selection and this is a factor that major retailers like fine department stores are always struggling to get right. Stroll through one and you will see they have reduced staff on the floor so selection often has to sell itself. The fine department stores need “no miss” choices and have resources, forecasts, statistics, and trained buyers to make these decisions. Small retailers don’t need to be discouraged because this isn’t rocket science and you are closer to the clientele in your location than any major retailer.

Making the perfect selection rests on the age and demographics of your main customer base. Add this to the fashion trends of the season and you are close to perfect. How do you keep up with all those rapid changing fashion trends? Well rapid change is a myth. Trends change very slowly-often over a decade. Yes, colors and subtle adjustments occur every season, but today we are in the midst of classic trends that started in the early 21st century and have a promising future. More on this when we cover knowledge.

-Now for presentation-making the fashion jewelry look special. Ever notice how necklaces clumped together on a tee bar on top of a showcase seem to scream “I’m on sale” while the stuff in the showcase whispers “I’m special”. That’s presentation and how it has changed even for fine department stores.

Teri Agins in The End of Fashion details how department stores that were once “the first visual contact with fashion” and “introduced merchandise concepts to customers” changed in the late 20th century to a collection of brands. Agins quotes one upscale shopper who “was appalled when she discovered $19.99 Nine West shoes displayed right next to $350 Chanels” in her favorite department store that was compromising its image of elite fashion. Make an item look special and it takes on the perception of higher value.

-Next comes knowledge that is worth more than price. Don’t believe it? Think of items you bought because the sales person impressed you with a deep understanding of the product. That was worth more than price. I personally experienced this lesson when I did a trade show with a colleague. I told my customers the fashion jewelry was a real value at the price. His sales person painted a word picture of the wholesale fashion jewelry with the season’s apparel and wrote more orders without the customers even knowing the price.

Knowledge is knowing the trends and knowing the item. Consumers trust a well-informed source and when you know what is today’s style and why it looks right on the customer, you remove the burden of choice from the buyer.

Knowledge today goes deeper because classic trends in fashion jewelry bring gemstone components, shell, Murano style glass, Millefiore, and more to jewelry designs. A story is worth volumes in explaining glass jewelry and knowledge of gemstones that removes the doubt about whether it is real. Don’t be overwhelmed about understanding the trends and knowledge of today’s components because everything is detailed in a report, Wholesale Fashion Jewelry-The Magic of Trends (find a link to the report at the foot of this article).

-Finally there are benefits. Think of benefits as vision-what the customer envisions. Anyone that buys fashion jewelry wants to make a positive statement. They want a look that is flattering and appropriate. So like the car commercial running on the radio, features describe the details like length, color, texture, and shape while benefits say “matches apparel while complementing your complexion”, “draws attention to your slender neck”, or “creates a youthful look that is so you”. The old adage of sell the sizzle, not the steak, gets to the point. Pick the right item for the customer, be sincere, and sell the sizzle.

Will all this work in a slowing economy? Absolutely! In worrisome times women appreciate an escape valve of some small new purchase. What fulfills this better than fashion jewelry? Apply the five shortcuts and lift your customers’ spirits with a feel-good experience.

You Can’t Go Wrong With Wholesale Fashion Jewelry

Wholesale fashion jewelry is a general term that is used to refer to types of jewelry that are made from much cheaper materials like glass, bones and alloys whose prices cannot compare to the expensive diamond, gold or silver made jewelry. This is also referred to as costume jewelry and sometimes as imitation. This kind of jewelry is popular in the jewelry market since it is meant for style and fashion. Fashion jewelry is worn in most of life’s circumstances that include weddings and other regular events. There are various items that are associated with fashion jewelry. These items are the commonly used types of jewelry ranging from earrings, bracelets, necklaces, bangles and rings used for engagement purposes as well as wedding material. Due to the inexpensive variety of materials that make up fashion jewelry, the results of the same are reasonably priced jewelry. Fashion jewelry has many distinct colors too from the numerous materials it is made from. These associated colors bring about all the beauty one would require from their fashion jewelry.

Wholesale jewelry involves the selling of affordable and fashionable ornate products that have significant use in daily living. For beautification purposes that mostly favor ladies, as well as some men, fashion jewelry is applicable in ones daily routines and duties. With the many unique colors and mixture of cheap materials incorporated in these products, the resulting jewelry matches almost all clothing styles thus a part of everyday dressing. Because this kind of trade involves selling and distribution of different types of jewelry, it covers a wide range of jewelry. Fashioned jewelry items come in distinct styles and designs as well. This is contributed by the type of material making the jewelry too. Most of this wholesale jewelry has quite some elaborate pieces that can be easily matched together with various attire, hair styles and other selective jewelry pieces. For the bracelets and bungles, there are spectacular varieties of them that go well with earrings and necklaces. These bangles have their exceptional jewelry pouches that give one an easy time when carrying or storing them. These bracelets and bangles are available in many styles, from the magnet cuffed ones to clasps among other types and shapes depending on one’s taste and preferences. According to their style and make, fashion bracelets have their distinct prices ranging from low to high costs.

There is also wholesale fashion rings included in this large selection of jewelry. They range from the adjustable rings, rings dependent on the type of cut, toe rings, any finger rings, engagement rings and many more fashionable rings. These rings are special because of their distinctive uses which include creating bonds in relationships, engagement promises and for wedding purposes. There is also fashion rings meant for beauty reasons and these range from their various styles, shapes, and designs that suit every individual, feminine or masculine. Wholesale fashion necklaces are also part of this product catalog. Their natural modishness flourishes all over the jewelry section with various necklace types and sizes. Most necklaces usually have a jewelry pouch made for better storage. The type, material used and beautification considerations have to be determined before purchase is made. Wholesale fashion necklaces also have their distinct prices.

Among others, pretty natural shell earrings are also regarded as fashion jewelry. Fashion earrings are mostly for ladies as they help accentuate their beauty and style. These earrings come in various sizes as well as shapes. There are myriad designs for any and every occasion thus there is no shortage when it comes to ones preference or sense of style. To get a whole collection of jewelry at prices that will be as appealing as the pieces, wholesale fashion jewelry is the way to go.